Idea Napkin No. 1 (Assignment 11A)

1. My name is John Schuttler and I'm from Boca Raton, Florida. I love being in the outdoors and doing things that involve minimal technology, and more action. I have skills in real estate as I own an LLC and a house under that company, as well as skills in construction. I also have a lot of knowledge in the field of sustainability and really enjoy learning more about nature as I have been to the Amazon Rainforest many times to do research and work there. I aspire to be wealthy and to travel wherever I want and to own the things I want without having to worry about money. I aspire to start my own company and to be self-employed. I can very easily see this company playing a role in my life as it could be something that allows me to travel, be self-employed, and to make my own hours. It also has scalability which is great for growing my profits when needed.

2. I will be creating a company that services businesses and households with their electrical and plumbing-related needs. We will specifically target the upper-class businesses and homes to ensure higher profits and to really find the people that have this demand.

3. As far as my target customers, they should mostly fall in the upper-class income level, also mostly being in wealthier regions of the United States. Many of them may be new to the area and are struggling to find servicemen to help them with their problems.

4. Customers will use this service at it is a necessity to living a happy life. Without working water and electricity in ones home or business, they cannot watch TV or search the internet, they cannot go to the bathroom or use their sinks. Having working plumbing and electricity is a necessity in today's society and anyone (especially the upper class) would pay to have these luxuries working.

5. What distinguishes my company from others is the fact that we will have experienced and relatively cheap work that comes to you and stays with you forever once you need the initial help. We will have a proprietary system that helps monitor all the pipes and wires of your home or business in order to ensure working parts at all times. We will also fill the gap that is becoming in society, where there are fewer and fewer plumbers and electricians, therefore capitalizing on a new opportunity.

I believe that most of these elements all fit together, but that number 5 is the one that doesn't fit the best. Because I am not a professional in this field yet, I do not really know what will distinguish me from the competition, and I am not sure if this idea will even be feasible once I do that deep research. Also, with number 3, I know that many of my customers fall in that range, however, there may be an entire group of people I am missing, and I keep getting the gut feeling that that may be the case. Overall though, I believe that most of these points go together very well and seem to make a cohesive and well-rounded plan for this business.