1. The segment I will choose to look at for this assignment is income level, specifically people that fall in the upper class with higher incomes.
3. For this segment, the need awareness comes from the fact that their upper-income status makes them less likely to know a plumber or electrician, especially as a new member of a community, due to the lower income status that employees of those jobs have. Therefore, it is harder for people in this demographic to find skilled work that falls in a relatively decent price range. This need becomes most prominent when there is someone of this income level that has recently moved to a new area. This is the case because this resident will most likely have the least amount of connections and therefore they will need my services when a problem arises. My interviewees follow this exact path as 2 of the 3 recently moved and fell victim to this exact situation when a problem occurred with one of their lawn's plumbing, and when the wires broke behind the others' fridge.
4. For my situation here, the things my customers do to find me are quite cut and dry. When any of them need help with plumbing and electrician work, they will do the first things that come to mind: look up "plumbing companies near me" on Google or Siri. They could do the same for electrical companies, and if that didn't work, then they could call their contractor, or ask around with families and friends for their acquaintances in that field.
6. Some conclusions I can pull from these interviews is definitely that I need to be more cognizant of how to find new families or homeowners in specific regions of the U.S to ensure that I capture that market. Also, I need to focus on higher income snowbirds that come to Florida as they are rarely here and definitely have the money to afford these services and they are perfect targets to capture.
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Final Reflection (Assignment 30A)
1. This semester and specifically this class is one to remember. This was the first class I ever took that we did activities and things that...
Hello John,
ReplyDeleteI believe that your idea for a company specializing in plumbing/electrical work in upper level income areas will succeed. There is always a need for this kind of work, and the demand will only increase as more and more people train to be bankers, lawyers, doctors, etc. Just work hard to find plumbers and electricians who are trained well and you should be on track.
Hi John!
ReplyDeleteIt's great that you know which segment you want to target and what will work for you instead of generally targeting "people that own homes". With that in mind, being able to specifically go after one segment will ensure you success, and once you get big enough, you will be able to go after other segments of the market.
Hey John,
ReplyDeleteYou have done well to outline this segment. Your idea certainly seems geared toward wealthier communities, although it still may be applicable in less wealthy communities. Wealthier people do seem more likely to have a connected home that could tell them when there is a maintenance issue while less wealthy people may not prioritize a luxury like this.